so here's my question: are there fragrances that are older and maybe dated but that still work? marsha and i were talking earlier today about americans' tastes in fragrance and their fragrance habits, and i think it boils down to fads, not fashions, here and wanting to smell clean and freshly scrubbed. disinfected, and maybe a little fruit or flower on top. no hint of the smell of a living organism.
so what happens is that certain fragrances become so ubiquitous because they come to signal "clean" and "just-showered" and "up on the trends." we can all think of a host of these: clinique happy is sort of the ultimate, but there was ckone, that hideous bath and body works pear glace (or was that victoria's secret? it doesn't matter), maybe obsession for a while in the 80s.
come to think of it, here's another question: why can't i really come up with more of these zeitgeist fragrances going back before happy? is it because i was too young to be aware of perfume? only knew about perfumes marketed to girls? or is it because we approach perfume differently in the post-ckone world? is the heavily marketed and boring perfume a new invention?
it's probably some combination of those things. but there was charlie, after all, and jean nate, before there was happy. and there was benetton and love's baby soft. and chloe. and anais-anais. ok, never mind.
my point: mass-marketed, dated perfumes that nonetheless are good and can still be worn. this kind of grows out of the old lady smell thing, because i was wondering if there are smells that our granddaughters will smell on us and just think are the odor of decrepitude. are future generations going to associate pear glace with nursing homes? or are there smells that are pleasing to all and sundry? that haven't lost their goodness, even if they've lost their popularity, because they were pretty good to begin with? and what perfumes smell just
so 80s
that you can't really like them at all? do you have perfumes from your youth that were just
it
at the time but that now you can tell are not good?
marc jacobs was sort of thinking this kind of thing with his body splashes, kind of a return to jean nate. if i were a really dedicated perfume blogger i would answer these questions for myself, go through my collection and see what's up. maybe in a later post.